Made by friends, enjoyed by friends! This isn’t just a bourbon, this is a Frontier Whiskey. Canada: Of all the whiskey-producing countries in the world, Canada (arguably) is the most misunderstood, and it’s not hard to see how it got a bad rap: 75 percent of all Canadian whisky … Misunderstood Whiskey | Welcome! Made by friends, enjoyed by friends. They grew up a block apart in Montclair, NJ and often worked together in various “enterprises” ranging from lemonade stands to DJ events to house painting. Please note that MSRP may have changed since the date of our review. JD Recobs and Chris Buglisi, founders and owners of Misunderstood whiskey, have been friends since childhood, age seven to be exact. So, when he heard glowing reports about Misunderstood from the trade, he reached out to JD and Chris and added them to his portfolio. $32.99 The Whiskey For Everyone. Drink Responsibly. After three months of hitting the pavement and lots of Watermelon Ginger Smashes, we sold out of our first batch and started partnering with distributors. The refreshed JSQ Lounge. Whiskey has been our passion since graduating college. ... “While our core business will continue to be supplying other brand owners with premium distilled spirits, development of our own portfolio of brands is an important part of our long-term strategy,” said Griffin as part of the Remus announcement. No one actually believed it was our first day in business. At the time, the future owners, Jersey City natives Sebastian and Frank Cupo provided little details about their plans for the neighborhood staple. Much to our surprise, we were overwhelmed by the people’s reactions as Misunderstood became a crowd favorite that night. Required fields are marked *. American . Misunderstood Whiskey is here to get you through quarantine! What followed next was a back office and distribution relationship with Park Street Imports and adding Florida and Upstate NY to their market repertoire. We immediately knew we had something people wanted …”. Must be +21 yrs. Thanks for the head’s up, Arthur! We just had a vision. We just had a vision. Misunderstood is an American Whiskey blended with two types of all-natural ginger. We started this business with absolutely no experience besides drinking the stuff. Use Misunderstood Whiskey in all your favorite seasons & classic cocktails. Misunderstood is more than a bottle of whiskey now. Misunderstood is an American whiskey blended with all natural ginger for a mellow finish while maintaining the integrity of the whiskey. I found this fascinating on a number of levels. old to view ©2018, Cask & Barrel Club Direct-to-Consumer Spirit Sales: Why so Hard. We immediately knew we had something people wanted and it was a very surreal experience. We're glad you're here. Although we were fascinated by the delicate process that goes into making every bottle, we realized that many folks don’t share the same appreciation because they find whiskey too harsh, too smokey, or too sweet. “We started this business with absolutely no experience besides drinking the stuff. Sean is one of those executives with a strong entrepreneurial orientation and a keen eye for high potential brands. I’ve know JD and his parents since he was 15…and I am so happy for JD and Chris! Misunderstood Whiskey Ginger Spiced Whiskey rating was calculated by tastings.com on 10/22/2018. Link in bio to read our interview with @vintageonfirst owner, Mark Rosado. A eureka moment followed and the idea of a new and different flavored whiskey came to the surface. Their college years were characterized by the usual and expected choices until graduating. In addition to being enjoyed neat or on the rocks, Misunderstood Whiskey’s early success can be attributed to its versatility in premium cocktails and regard as a fun tool for bartenders. The next question was, would anyone buy it? In fact, the ginger is visible (well ground up) in the bottle and collects at the bottom if it’s left to sit for a while. American Whiskey with a little gingerly love. I would be willing to try this. Misunderstood is unconventional. This is an 80 proof American blended whiskey distilled from midwest grains, aged in used American oak barrels, and proudly infused & bottled in Kentucky. Late last year we announced that 93-year-old Joseph Barone, the longtime owner of the beloved Journal Square Pub, had sold the business. Misunderstood Whiskey, Aperol, Orange Bitters, Lemon, Apple Butter, Clove. Misunderstood Whiskey | 152 followers on LinkedIn. They grew up a block apart in Montclair, NJ and often worked together in various “enterprises” ranging from lemonade stands to DJ events to house painting. I’ve always said that for a new brand to succeed, it needs to be relevant and unique. Our whiskey is a blend of mostly bourbon with a slight touch of American whiskey, aged in American oak barrels, and proudly blended & bottled at 80 proof in Bardstown, Kentucky. The product, subtitled as “Legend One,” is described as “an 80 proof American blended whiskey distilled from Midwest grains, aged in used American oak barrels, and proudly infused & bottled in Kentucky.” Misunderstood is an American whiskey blended with all natural ginger for a mellow finish while maintaining the integrity of the whiskey. The whiskey maker backed away from a promise to acknowledge its debt to a black distiller — until Fawn Weaver swooped into town and took up the cause. It is not a shooter product, in my view, but a very pleasant sip and savor experience. We were exhausted, anxious, nervous, and excited to say the least. We were self-distributing in NJ which meant we were both the sales team and delivery boys. “HoHA,” Hoboken Hospitality Alliance, was formed in 2019 with a mission to help support local open restaurant Operators & Vendors from the Hoboken community, who have a passion for the industry and want to be a resource to the community. Somehow, he knows intuitively which craft or startup will make it. 1,500 people were in attendance to taste products showcased by nearly 100 established brands…and well, us. Sean left Fedway and joined the Sazerac Company, which in addition to the namesake brand company, also has the Bond & Royal and 375 Park Avenue Spirits divisions. Must be 21+ Starting from a kitchen recipe by two childhood friends, JD Recobs & Chris Buglisi, Misunderstood Whiskey is an American Whiskey, aged in American oak barrels, blended with all … The finish is a very enjoyable butterscotch and baking spices. Must be +21 yrs. The whiskey for our moms. As many startup booze business entrepreneurs will tell you, launching a brand is not for the faint of heart or the lazy. Our ginger balances perfectly with the subtle sweetness of our high midwestern corn mash bill , making Misunderstood approachable for rookies, yet complex enough for connoisseurs. “Generally, everyone thinks of whiskey as high-end, super craft and full of … Although starting a business together came up casually in conversation, we finally had the opportunity to collaborate on a project we both obsessed about....the beautiful, brown nectar of the gods. Please note that MSRP may have changed since the date of our review. However, our drive to create something special and share it with the world has been with us long before taking a sip of whiskey. Thanks for reading! ... Green was rented out by his owners… After our first bottling run, we drove from Kentucky to Jersey City throughout the night to make it to Jersey City Whiskey Fest, which was Misunderstood’s debut to the world. Whiskey & Ginger - what more do you need?! The whiskey is bottled at 80 proof with an impressively smooth and refreshing ginger finish that is crafted for whiskey … Your email address will not be published. Subscribe to the Booze Business feedby entering your email address below: Your email address will not be published. Interestingly, the subtitle on the label is “Legend One.”  So, I’m guessing that Misunderstood Ginger Spiced Whiskey is just the beginning. DBA MISUNDERSTOOD WHISKEY WEBSITE PRIVACY POLICY . From lemonade stands when we still had our baby teeth, to DJ event and house painting companies in the unforgettable college years. Unfortunately, their ardor for whiskey was not shared by their friends who hated whiskey. Misunderstood is good vibes. What I particularly enjoy about the craft spirit movement is that it attracts people with vision and who are willing to think outside the box. Here’s how they describe the reaction to Misunderstood Whiskey: “1,500 people were in attendance to taste products showcased by nearly 100 established brands…and well, us. As luck would have it, Sean ran into the guys at the Louisville Airport and what followed was a press release with this headline: MISUNDERSTOOD WHISKEY BECOMES FIRST DOMESTIC BRAND TO JOIN SAZERAC’S GROWING 375 PARK AVENUE SPIRITS PORTFOLIO, They have entered into a strategic alliance with plans for regional and national rollout over time. I’m not much of a taste expert but their description resonated with me as I drank the product. And who else to take the risk with other than your best friend. On the way they dropped off cases to an online retailer. Nestled in western Ireland lies The Ashford, an 800 year old castle owned by the Guinness family. We weren’t the delivery boys anymore. Shop. The aroma (nose) provides ginger (of course), but also vanilla, and a bit of citrus. Thanks, Art, We spent many sleepless nights running home from our corporate jobs to blend, infuse, and spit out lots of homemade infusions. In an age of fleeting brand loyalty and increased consumer curiosity, Misunderstood is one of the few brands I’ve seen consumers return to time and time again as a staple in their pantry and cocktail repertoire.”, Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits, added, “The success that Chris and JD have been able to achieve…is a testament to the strength of the brand and the stewardship they’ve provided,”. Misunderstood isn’t too hard to understand: It makes just one product, whiskey flavored with ginger and other spices. A Second Shot for Both Brands “Diageo sells portfolio of brands to Sazerac,” read the headline of the press release.It went on to say that among the brands acquired were Seagram’s VO and VO Gold. This made us work harder to develop a unique, high quality whiskey that was the perfect balance between complexity and drinkability. Co-founders JD Recobs & Chris Buglisi started Misunderstood Whiskey out of their kitchen in Montclair, New Jersey. The whiskey that enthusiasts, newbies, and even those who experience “whiskey-phobia” can share. Inspired by his great-great-grandfather Augustus Bulleit, who made a high-rye whiskey between 1830-1860… The Concept and the Packaging. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you. The product is enjoyable neat or on the rocks, and has also gained traction as a cocktail ingredient. Our Ginger Spiced Whiskey is enjoyed by whiskey connoisseurs, whiskey rookies, and even those who suffer from what we call “whiskey-phobia” (you know who you are). Beautiful article beautifully written and warmly received. The next question was, would anyone buy it?”, Satisfied with the product they had developed in their kitchens, the path to launch involved the usual obstacles — finding a manufacturer, raising money, getting distribution, and much more. And, yet their friends were drinking flavored whiskey and liking it. Great article…I’ve given Misunderstood as gifts to many people and it has always been a hit. The product is distilled at 80 proof from 100% Midwest grains in Bardstown KY, and aged in American Oak barrels. We hope you enjoy Misunderstood Whiskey as much as we enjoy crafting it. The worst that could happen is that we have a bunch of whiskey to drink, right? Misunderstood Ginger Spiced Whiskey quantity Add to cart. Last Revised on January 01, 2021. The whiskey for our friends. JD Recobs and Chris Buglisi, founders and owners of Misunderstood whiskey, have been friends since childhood, age seven to be exact. Fortunately, they found a manufacturer in Bardstown, KY and began production of what they describe as the whiskey for everyone — “an introductory whiskey for the novice yet complex enough for the connoisseur.”. Misunderstood Ginger Spiced Whiskey is an American blended whiskey distilled from Midwestern grains, aged in American oak barrels, and proudly infused and bottled in Kentucky. Sean is the GM of Bond & Royal. And, if you can imagine, all initially sold by the guys and delivered by them. The SRP is roughly $30 for a 750ML. In 2017, after four years of development and feedback, we finally bottled Misunderstood Ginger Spiced Whiskey. I asked about a signature drink and was told that the “Stood and Soda” (a High Ball) was becoming popular. Ever since then, we've been building the business glass by glass. The first few months in business was the most tested period of time for the brand. Much to our surprise, we were overwhelmed by the people’s reactions as Misunderstood became a crowd favorite that night. Born from curiosity, they produce boundary-pushing whiskey. JUST A LITTLE MISUNDERSTOOD . It quickly became the number one craft brand at Fedway. (Photo by @mr_serran0) • • • • • Misunderstood is an American whiskey blended with all natural ginger. Misunderstood is inspirational. Good thing for appetizers. Through years of experimentation, Misunderstood Whiskey … Our whiskey is a blend of bourbon & American whiskey, aged in American oak barrels, and proudly blended & bottled at 80 proof in Kentucky. So, after bottling their first run, they drove overnight back to New Jersey with cases in their car and launched at The Jersey City Whiskey Fest (the inaugural event in 2017) and 1,500 thirsty attendees. THE PARLOR AT THE ASHFORD. As you can imagine the Misunderstood Mule is outrageous. In 2017, after four years of development and feedback, we finally bottled Misunderstood Ginger Spiced Whiskey. But let’s also add the drive, enthusiasm and hard work of the founder. Their passion for experimenting with various ingredients and crafting interesting beverages has brought forth a high-quality whiskey that everyone can enjoy. Misunderstood Ginger Spiced Whiskey is known as the most versatile spirits. John’s Bernbach’s team (with Tom and Neil’s involvement), came up with a simple yet powerful message. Miramar Rakia From Bulgaria: The American Dream. Sean O’Rourke was the head of the craft spirit division at Fedway Associates, an important and powerful distributor in New Jersey. During those few months, we realized Misunderstood’s true potential in the cocktail world and its ability to break traditional whiskey barriers. We’ve known each other since we were seven years old and grew up a block apart in Montclair, NJ. JD Recobs and Chris Buglisi, founders and owners of Misunderstood whiskey, have been friends since childhood, age seven to be exact. The end of college and entering the workplace also brought a graduation from Captain and Coke to bourbon. 17.5k Followers, 2,428 Following, 583 Posts - See Instagram photos and videos from Misunderstood Whiskey Co. ® (@misunderstoodwhiskey) In addition to being enjoyed neat or on the rocks, Misunderstood Whiskey’s early success can be attributed to its versatility in premium cocktails and regard as a fun tool for bartenders. “We’re extremely humbled to join Sazerac’s 375 Park Avenue Spirits Portfolio,” says JD Recobs, co-founder of Misunderstood Whiskey. This made us work harder to develop a unique, high quality whiskey that was the perfect balance between complexity and drinkability. We’ve met some awesome friends throughout, made unforgettable memories, and have enjoyed every glass of Misunderstood that’s been poured. JD Recobs & Chris Buglisi, Co-Founders, Misunderstood Whiskey Co. ©2020 Buglisi Recobs Group INC.  |  All Rights Reserved | Misunderstood is a Registered Trademark of Buglisi Recobs Group Corp | Misunderstood Whiskey, 40% Alc./Vol., 375 Park Avenue Spirits a division of the Sazerac Company , Louisville KY | Laugh Regularly - Enjoy Responsibly. Find Misunderstood Whiskey at one of our awesome retailers, get Misunderstood delivered, or purchase online! American Whiskey with a little gingerly love. ... Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators except as disclosed on the Website. Misunderstood is made by friends and enjoyed by friends. They grew up a block apart in Montclair, NJ and often worked together in various “enterprises” ranging from lemonade stands to DJ events to house painting. Must be +21 yrs. We lived, breathed and learned the industry day in and day out. Misunderstood Whiskey: The Goodfella, the Lobby Bar at the MC’s signature drink, is made with Misunderstood Whiskey’s ginger-infused whiskey (it has tasting notes of … The obvious question is, what’s ahead for JD and Chris. He shares his journey from thrifting across the world and selling at flea markets to opening a Hoboken storefront and taking vintage digital in 2020. JD Recobs and Chris Buglisi, founders and owners of Misunderstood whiskey, have been friends since childhood, age seven to be exact. old to view ©2018, Cask & Barrel Club Drink Responsibly. The scene shifts. Drink Responsibly. We spent many sleepless nights running home from our corporate jobs to blend, infuse, and spit out lots of homemade infusions. With 375 Park Avenue Spirits providing the wind to the brand’s back and with their work ethic the formula for success is there. They quickly depleted their first production run. Misunderstood was founded by two friends with a passion for craft whiskeys with a universal appeal. This is the story of two childhood friends who had an idea and the tenacity to make it happen, in no less a difficult and complicated endeavor than the spirits business. This is exactly why we set out to create the whiskey for everyone. Bourbon . We’ve always had the “get up and go” mindset and individually ran the gamut of small businesses from a young age. According to Sean, “JD and Chris set out to make a whiskey for everyone and it has proven to resonate with novice drinkers and cocktail enthusiasts alike. Bartenders gravitated to use Misunderstood in cocktails that were typically based with gin or vodka. No one actually believed it was our first day in business. I tried it many different ways, but on the rocks with a twist of lemon peel was my favorite. I loved the taste — ginger bread, toasted oak, caramel, vanilla. 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