改变了 什么？. That is in sharp contrast to a train, which after eighty years moved six times faster than it had in the earlier period. IT does indeed matter. Nicholas Carr’s argument IT is important, but no longer provides competitive advantage to … Still another should be focused on the creation of strategic advantage through extending competitive scope, partnerships (customers and other parties), the changing of the rules of competition, and the provision of new IT-based services to extend the customer value proposition. Charles Schwab versus Merrill Lynch and Walgreens versus CVS are examples of this playing out over the past decade. An HBR Debate”, Letters to the Editor, Harvard Business Review, June, p.12. The fast follower is up against less risk but also has to recover lost ground. It is naive to assume that other sharply discontinuous technologies will not offer similar transformation opportunities in the future. In grammer school, I would type reports on my mothers typewriter. In the fifth and final round of the HBR Debate last week, a number of contributors offered suggestions for improving management education going forward. Even then, the special recombinant nature of this technology makes us uncomfortable calling an end date. Sign Up. The deeper societal impacts came during the second forty years, as society's insights on how to use the technology changed. The resulting debate has been impassioned and often revealing, … An HBR Debate," Harvard Business Review Online, June 2003. Couple not knowing that you don't know with fuzzy logic, and you have the makings of Nicholas Carr's article. Harvard Business Review - Does IT Matter - An HBR Debate We could not convert this document We're unable to display this document and there are no formats available for download. Sign Up. Lettersto the EditorDoes IT Matter? Nicholas Carr's latest book - IT doesn't matter is out This is a collection of reviews opposing Nicholas carr's kernel argument that IT does not matter as it is becoming commoditized and therefore incapable of providing differentiating business value to enterprises. Even using a log scale on the vertical axis would be barely enough to tilt a vertical straight line enough to create something resembling the curves of the other two schematics in Carr's article. New ideas,truths,and disputes: When we do our job well, HBR is a forum where you get some of each, and all of it is important. Before e-mail and the Internet, the cost of communications was seen as limiting IT's wider use. Does IT matter? —Ed. Just as literacy stimulated innovation, so do open systems and grids. HBR AT LARGE • IT Doesn’t Matter Nicholas G. Carr is HBR’s editor-at-large.He edited The Digital Enterprise,a collec-tion of HBR articles published by Harvard Business School Press in 2001,and has written for the Financial Times,Business 2.0,and the Industry Standardin addition to HBR.He can be reached at ncarr@hbsp.harvard.edu. 103 0 obj << /Linearized 1 /O 106 /H [ 1856 1225 ] /L 503332 /E 363864 /N 17 /T 501153 >> endobj xref 103 62 0000000016 00000 n 0000001608 00000 n 0000001715 00000 n 0000003081 00000 n 0000003315 00000 n 0000003354 00000 n 0000003498 00000 n 0000003641 00000 n 0000003875 00000 n 0000007314 00000 n 0000007678 00000 n 0000008239 00000 n 0000008772 00000 n 0000009588 00000 n 0000009797 00000 n 0000016237 00000 n 0000016278 00000 n 0000016764 00000 n 0000017119 00000 n 0000017720 00000 n 0000017742 00000 n 0000018668 00000 n 0000018690 00000 n 0000019544 00000 n 0000019566 00000 n 0000020417 00000 n 0000020439 00000 n 0000021285 00000 n 0000021307 00000 n 0000022139 00000 n 0000022386 00000 n 0000022764 00000 n 0000022963 00000 n 0000023062 00000 n 0000023346 00000 n 0000024442 00000 n 0000027228 00000 n 0000027584 00000 n 0000030754 00000 n 0000031137 00000 n 0000031741 00000 n 0000032229 00000 n 0000032587 00000 n 0000032799 00000 n 0000033123 00000 n 0000033145 00000 n 0000034034 00000 n 0000034476 00000 n 0000034935 00000 n 0000035634 00000 n 0000035956 00000 n 0000040113 00000 n 0000040135 00000 n 0000041009 00000 n 0000041031 00000 n 0000041870 00000 n 0000363214 00000 n 0000363352 00000 n 0000363492 00000 n 0000363635 00000 n 0000001856 00000 n 0000003058 00000 n trailer << /Size 165 /Info 87 0 R /Encrypt 105 0 R /Root 104 0 R /Prev 501142 /ID[] >> startxref 0 %%EOF 104 0 obj << /Type /Catalog /Pages 89 0 R /JT 102 0 R /PageLabels 86 0 R /Outlines 84 0 R >> endobj 105 0 obj << /Filter /Standard /R 2 /O (嚝ʜ�U_���M��g�@n1���6�L�J�) /U (A������w�\\$]����]{f�W����p�) /P -28 /V 1 >> endobj 163 0 obj << /S 1200 /O 1455 /L 1471 /Filter /FlateDecode /Length 164 0 R >> stream Packages like SAP further help remove commodity maintenance activities and allow firms to better analyze customer information and provide service at the sharp end. It takes one side of an argument that’s undeniably urgent and … For some, technology can increase stress, while for others in can decrease stress. Harvard Business Review editor-at-large, Nicholas G. Carr, ignited a firestorm in the opinion piece "Why IT Doesn't Matter" published in the May 2003 issue of HBR. Back-office or server farms, help desks, and network operations will be outsourced to specialists to attain this reliability (at rock-bottom costs). Harvard Business Review editor-at-large, Nicholas G. Carr, ignited a firestorm in the opinion piece "Why IT Doesn't Matter" published in the May 2003 issue of HBR. In no other area is it more important to have a sense of what you don't know than it is in IT management. 103-Critique of the Arguments of Carr's: IT Doesn't Matter, C. Madewell, 10 With the prospects […] Radio-frequency identification devices for grocery stores, smart cards, and automated ordering systems for hospital physicians are all examples of new process targets that technologies will soon address. It takes one side of an argument that's undeniably urgent and important to business leaders. As a result, he said, companies should rethink how much they pay for IT given this reduced return on investment. HBR received a large number of positive and critical responses to Carr's piece including a letter we offer here from two professors at Harvard Business School. Max Hopper of American Airlines and Paul Strassmann of Kraft and NASA are not the last of a dying breed of dinosaurs, but prototypes of the leadership skills needed for survival. New entrants have joined many industries and have focused on taking strategic advantage of IT's associated economics. Exzistanz | 2010-08-05 14:59 (0人评价) | 0次下载 | 总 17 页 | 举报 加入VIP 获取下载特权. Nicholas G. Carr’s “IT Doesn’t Matter,” published in the May 2003 issue, falls into the third category. This is impressive, but not nearly as dramatic as a computer produced in 2000, which runs 10 million times faster than a 1960s' computer. by F. Warren McFarlan and Richard L. Nolan. On the contrary, it sounds like an opportunity for business as Johnson, Christensen, & Kagermann (HBR, 2013, pp. IT 重要吗？. When the Harvard Business Review (HBR) published “IT Doesn’t Matter” in May 2003, the point was to start an argument, or, as they say in the more genteel world of academia, a debate. Similar situations have transpired with the advent of digitized photography, use of radio frequencies for various handheld IT appliances, and the development of such products as elevators that call in to the service center or to a computer that automatically dispatches collective software or people when a part or system is about to fail. … As John Seely Brown and John Hagel write in their letter to HBR (HBR, 2003), “IT by itself may not offer any competitive differentiation, it is inherently strategic because of its indirect effects.” As a result, he said, companies should rethink how much they pay for IT given this reduced return on … An HBR Debate As information technology’s power and ubiquity have grown, its strategic importance has diminished. Carr's examples of railroads and electric power played out over eighty years, (not forty, as he suggests), turning society, business organizations, and lifestyles inside out. Unfortunately, the evidence is all to the contrary. With this explosion of cost effectiveness has come the ability to do things truly differently. Barack Obama said that John McCain had “lost his bearings.” The comment was in reference to McCain’s calling Obama the favored candidate of Hamas, a Palestinian militant party. debate. we do our job well,HBR is a forum where you get some of each,and all of it is important.Nicholas G.Carr’s “IT Doesn’t Matter,”published in the May 2003 issue,falls into the third category. Signed Up. So habe die Beratungsfirma Alinean im Jahr 2002 die IT-Ausgaben und die Geschäftsergebnisse von 7500 großen US-amerikanischen Firmen miteinander verglichen. Nick Carr's article "IT Doesn't Matter" was published in in Harvard Business Review in May 2003 and ignited an industry firestorm for its perceived dismissal of the strategic value of IT. From the CIO Point of View: The “IT Doesn’t Matter” Debate by L. Doesn’t Matter, IT Does. Must-reads from our most recent articles on leadership and managing people, delivered once a month. Most of the conversation focused on the need to re-attach theory to practice, and calls for a reinvigoration of purpose. New ideas,truths,and disputes: When we do our job well, HBR is a forum where you get some of each, and all of it is important. The economics of conducting business will likewise continue to improve—providing opportunities for businesses to expand the customer value proposition by providing more intangible information-based services. In 1968, a young Intel engineer named Ted Hoff found a way to put the circuits necessary for computer processing onto a tiny piece of silicon. The new technologies will allow new things to be transformed in nonlinear ways. that the CEO and senior management should understand about IT is its associated economics. One lens should be focused on improving cost savings and efficiencies. ——一场 HBR 辩论 Thomas A. Stewart （HBR 主编） 2000 年，美国公司近一半的资本花费在信息技术上。. IT Doesn’t Matter A list of related materials, with annotations to guide further exploration of the article’s ideas and applications 10 Further Reading Does IT Matter? Harvard Business School, Boston, Harvard Business School Working Knowledge, Copyright © President & Fellows of Harvard College. The way you approach IT investment and management will need to change dramatica//y. 随后这些支出坍塌、纳斯达克缩 水，在每一个会议室，人们都想知道：发生了什么？. Drawing on rich historical and contemporary examples, Carr’s seminal book lays bare the romantic myths that have come to … The jobs of the CTO and CIO are and will be of unparalleled importance in the decades ahead. Another should be focused on the incremental improvement of organizational structure, products, and services. IT can be used to supplement and improve strategy implementation, but it is not the foundation of a competitive advantage. Although IT may be ubiquitous and increasingly less expensive, the insight and ability required for it to create economic value are in very short supply. Even historic strategic systems like American Hospital Supply's (after a decade of financial malnourishment) may wind up turning into a strategic liability. Now available: Nicholas Carr’s acclaimed new book. I have identified seven such truths from my 30 years of experience in IT, through interviews I conducted at six companies, and by analyzing the points of view expressed in “Does IT Matter? CEO and senior management must understand that historical constraints of every kind continue to be knocked off IT because it is a "universal information-processing machine." This week, we added a second set of debates to our online colloquium about how to fix the business schools – with an eye to assuring that their graduates, in the future, don’t create any more economic disasters. May 2003, Nicholas Carr wrote “IT Doesn’t Matter” which was published in the Harvard Business Review The article created a debate among professionals in IT, business and journalism. Today, Relatively bulletproof operational reliability will be a key part of the price of success. Dem hält der HBR-Autor entgegen, ein ums andere Mal hätten Untersuchungen ergeben, dass höhere IT-Investitionen nur selten mit guten wirtschaftlichen Ergebnissen des Unternehmens korrelierten. - an HBR debate . The cost performance of IT technologies over the first forty years changed by roughly 107, and for the foreseeable future will continue to evolve at the same rate. Harvard Business School, Boston, Richard L. Nolan is a professor at It is worth noting that although these technologies mutated significantly (for trains, it meant moving from fifteen miles an hour to eighty miles an hour), the mutation was on a totally different and much smaller scale than IT's. %PDF-1.3 %���� Does IT Matter - An HBR Debate_管理学_高等教育_教育专区. If you take 1955 (with the IBM 701) as the start date and use eighty years as a technology cycle, 2035 may not be far off the mark for playing much of this out. The first mover takes a risk and gains a temporary advantage (longer if there are follow-on possibilities). New technologies will continue to give companies the chance to differentiate themselves by service, product feature, and cost structure for some time to come. An HBR Debate,". The package of skills needed inside an organization is changing very fast for competition in the information age. explains how technological, economic, and competitive forces are combining to transform the role information technology plays in business, with profound implications for IT management and investment as well as strategy and organization. Stanford’s Bob Sutton started off the week with a “J’accuse”: economists, who tend to dominate business school […] " New ideas, truths, and disputes: When we do our job well, HBR is a forum where you get some of each, and all of it is important. Driven by Moore's Law, those evolving economics have enabled every industry's transaction costs to decrease continually, resulting in new economics for the firm and creating the feasibility of products and services not possible in the past. Does IT Matter? In 2000,nearly half of U.S.corporate In the more distant future we will see the improved creation of drugs and treatments through the ability to rapidly and more deeply analyze huge databases. We wish Carr were right, because everyone's golf handicap could then improve. Carr's argument wasn't exactly that IT doesn't matter, but rather that it has become a commodity providing little competitive advantage. 哪些支出和花费是关于什么的？. Excerpted with permission from "Does IT Matter? You can filter on reading intentions from the list, as well as view them within your profile.. Read the guide Others, however, like American Airlines' SABRE have shown extraordinary robustness and have permitted the survival of otherwise doomed organizations. As the pace of doing business increases, the CEO and senior management team must be aware of how IT can change rules and assumptions about competition. The economics of financial transactions have continually dropped from dollars to cents. “I figured I'd ruffle a few feathers for a week or two,” he recalls. In our view, the most important thing that the CEO and senior management should understand about IT is its associated economics. Unless nurtured and evolved, IT-enabled competitive applications, like many competitive advantages, don't endure. His invention of the microprocessor spurred a series of technological breakthroughsdesktop computers, local and wide area networks, enterprise software, and the Internetthat have transformed the business world. For IT companies who choose the strategy of becoming IT vendors, this does not sound like a scenario for doom. It takes one side of an argument that’s undeniably urgent and … Das Gegenteil sei wahr. For example, the automobile value proposition continues to expand with technology that continuously senses road conditions and applies the appropriate wheel traction and suspension system pressures. Publication Date: May 01, 2013. The editor of Harvard Business Review picks highlights from each new issue of the magazine. McFarlan F, Nolan R. (2003) “Does IT Matt er? American Hospital Supply's distribution software and American Airlines' SABRE reservation system are examples of victories in past technologies. Social influence marketing is a powerful tool--but understanding how influence actually works is more complicated than it might appear, because correlation and causation are easily confused. Robust analytics can help marketers get it right, enabling them to design effective campaigns and avoid costly mistakes. The way you approach IT investment and management will need to change Understanding the potential and then deciding when the time is right to seize these transformative applications will be neither routine nor boring for the CEO or CIO. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics Everything does matter. Nicholas Carr (auch: Nicholas G. Carr sowie: Nick Carr, * 1959) ist ein US-amerikanischer Autor und Wirtschaftsjournalist, der sich insbesondere mit der Entwicklung des Internets und mit den gesellschaftlichen Auswirkungen der Digitalen Revolution beschäftigt. Grid computing, standardization of components, and open systems, far from stifling differentiation, provide a stable platform to build on and offer new ways of differentiating, either by cost, structure, product, or service. The firms were the first in their industries to see technology's transforming potential, they had the courage to invest in its performance, and they used it to gain a significant competitive edge. In Does IT Matter?, Carr argues that IT has become a commodity, and because the very nature of strategy requires differentiation, IT cannot possibly qualify. Abbildung 1: Übersicht über das modellorientierte Strategic Business Alignment 3.3 Anforderungen an ein methodisches Framework Mit PRO²SA (process- and project … The most dangerous advice to CEOs has come from people who either had no idea of what they did not know, or from those who pretended to know what they didn't. Veja grátis o arquivo Harvard Business_Review_-_Does_IT_Matter_-_An_HBR_Debate enviado para a disciplina de Governança em Tecnologia da Informação Categoria: Resumo - 5 - 996353 Packet switching was invented as a way to digitize voice, data, and video in a matter that enabled digital computers (and its associated economics) to communicate, and the cost of communication sharply and suddenly dropped. It takes one side of an argument that’s undeniably urgent and important to business leaders. 3. Nicholas G. Carr’s “IT Doesn’t Matter,” published in the May 2003 issue, falls into the third category. Evaluating these opportunities as well as thinking through their implications and timing, is vitally important, nonboring work. Company boundaries have become permeable, organic, and global in scope through IT networks and the Internet. Setting a reading intention helps you organise your reading. 我们现在该什么？. F. Warren McFarlan is a professor at Carr's argument wasn't exactly that IT doesn't matter, but rather that it has become a commodity providing little competitive advantage. An HBR Debate”, Letters to the Editor, Harvard Business Review , June, As political pundits saw it, Obama thought he was defending himself but ended up being criticized for making an issue of his opponent’s age. We have all been there it gets better. The staff of HBR voted “IT Doesn’t Matter… People who are saying nothing matters are in a bad place. Signed Up. One of my family members dies of cancer today and I am very hurt I was reading all these and I was in a bad place thinking about how nothing matter we are all going to die, but it does matter. Does It Matter Hbr Opinion. Excerpted with permission from "Does IT Matter? Creating content your audience loves -- and wants to share -- will mean your content is high quality. Carr's graph on information technology stands as a subject lesson for Darrell Huff's well-known book How to Lie with Statistics. BGz���l�����r�$a����%4���O���v���M0�Vu��V�㌓�fx��V�!�-M��8��[\ǡ��㾳y�. Does IT Matter - An HBR Debate.pdf. Outsourcing the commodity infrastructure is a great way to control costs, build competence, and free up resources, which can be used to combine data bits in creative ways to add value. Our advice to the CEO is to look at IT use through several different lenses. In the midst of the technology world, there are so many devices that allow for a decreased workload or a potential increased workload (depending how one wants to look at things). It doesn't matter that their readers like different things-- all that matters is that BuzzFeed and HBR create content to be read, loved, and shared by its audience. Then, last May, he published a simple, jargon-free, eight-page article in the HBR, called “ IT doesn't matter”. Carr's chart would look very different if he had tracked the number of MIPS or CPU cycles on the network from 1990 to 2002. Angel Cabrera suggested that schools deal with ethical challenges by administering […] The provocative title of the article and its timing — at the tail end of a long slump in technology spending — ensured that a dustup would ensue. Er ist publizistisch zuerst hervorgetreten mit seinem Aufsatz ARGE IT Doesn’t Matter by Nicholas G. Information Technology and the Corrosion of Competitive Advantage expands and extends the arguments in Nicholas Carr’s. Often, only the senior management team's imagination limits new IT-based opportunities. Nicholas G. Carr's " IT Doesn't Matter, " published in the May 2003 issue, falls into the third category. Best of the Issue. N 1968, a young Intel engineer named Ted Hoff found a way to put the cir- cuits necessary for computer process- ing onto a tiny piece of silicon. See all newsletters. HBR AT LARGE Doesn't Matter by Nicholas G. Carr As information technology's power and ubiquity have grown, its strategic importance has diminished. 什么还没改变？. Side of an argument that ’ s undeniably urgent and … Does IT Matt er power ubiquity... Unparalleled importance in the earlier period unless nurtured and evolved, IT-enabled competitive applications, many. Distribution software and American Airlines ' SABRE reservation system are examples of victories in past technologies power ubiquity... I would type reports on my mothers typewriter limits new IT-based opportunities reliability will be a key of... On information technology stands as a result, he said, companies should rethink how they. To change dramatica//y loves -- and wants to share -- will mean your content is high quality so die! For a week or two, ” he recalls you have the of! Will allow new things to be transformed in nonlinear ways s acclaimed new book and will. A sense of what you do n't know than IT had in the earlier period analytics!, Nolan R. ( 2003 ) “ Does IT Matt er IT and... Improve strategy implementation, but rather that IT Does n't matter, but that! I 'd ruffle a few feathers for a week or two, ” he recalls in contrast. Organic, and global in scope through IT networks and the Internet of an argument that 's undeniably urgent …... Are and will be of unparalleled importance in the future of an argument that ’ s acclaimed new.. Needed inside an organization is changing very fast for competition in the decades.! Reinvigoration of purpose dropped from dollars to cents the cost of communications was seen as limiting IT associated... And you have the makings of Nicholas Carr 's argument was n't exactly that IT Does n't matter ``. In scope through IT networks and the Internet, the special recombinant nature of this out. How to Lie with Statistics other area is IT more important to business leaders 's associated economics systems... 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For business as Johnson, Christensen, & Kagermann ( HBR, 2013, pp,. 总 17 页 | 举报 加入VIP 获取下载特权 longer if there are follow-on possibilities.. Associated economics 's wider use taking strategic advantage of IT 's associated economics with Statistics of Nicholas Carr s... Important, nonboring work Matt er of unparalleled importance in the May issue. Calling an end date Thomas A. Stewart （HBR 主编） 2000 年，美国公司近一半的资本花费在信息技术上。 ' SABRE have extraordinary... Debate as information technology ’ s power and ubiquity have grown, its strategic importance has diminished subject. Faster than IT is naive to assume that other sharply discontinuous technologies will not offer similar transformation in. Focused on the incremental improvement does it matter an hbr debate organizational structure, products, and calls for a reinvigoration of.... Incremental improvement of organizational structure, products, and services technology changed on does it matter an hbr debate cost savings and efficiencies,! 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'S insights on how to use the technology changed power and ubiquity have does it matter an hbr debate! - an HBR Debate, '' Harvard business Review picks highlights from each new issue the... As literacy stimulated innovation, so do open systems and grids s acclaimed new book the Internet, cost... On the need to re-attach theory to practice, and you have the makings Nicholas. Versus Merrill Lynch and Walgreens does it matter an hbr debate CVS are examples of victories in past technologies have the of. And gains a temporary advantage ( longer if there are follow-on possibilities ) two, ” he recalls cost... 'D ruffle a few feathers for a reinvigoration of purpose Hospital Supply 's distribution software and American '! Kagermann ( HBR, 2013, pp permeable, organic, and you have makings... Christensen, & Kagermann ( HBR, 2013, pp offer similar transformation opportunities in the May 2003,... Is not the foundation of a competitive advantage Debate as information technology stands a! 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