And we say, go to the game, take footage, focus on Mac McClung or Ryan Williams, whoever the Lithuanian is, and send us your best stuff. Media startups trying to drive people to their websites are doing it wrong, says Overtime CEO Dan Porter, This story is part of a group of stories called, Sign up for the People should go check you out at overtime.com? They do have contracts with the leagues. Does that part accrue to you, to your benefit? But the fact that all three of those were funded, I think is probably just a coincidence. The Ari character doesn’t really look like him, but there are similarities. Okay. At some point, they’re getting paid, and in most cases, with the high school athletes you’re talking about, you’re not paying them. I think that is like ... We used to have this thing in the video game business where you would play like a premium video game, and the beginning of every video game would be the same, it would be like the beginning of a movie, a “so-and-so studios’ production, by this studio, by that studio,” and five minutes later the game would cue up and you’d start to play. I can literally sit at home and watch as clips come in in real time. This year, Overtime plans to introduce more content geared at smart-TV platforms like Roku, Porter said. It may be difficult to apply these to the biggest sports clubs but it would be really interesting to see if more organizations can apply these or similar concepts in their organisations. I think that we tap into that aspiration. You can go pro in golf or tennis when you’re 13 years old and it doesn’t have a problem, but you can’t do that in basketball or football. We have generated substantial revenues in selling apparel. What that means is that it’s almost as valuable for them to run a $50,000-a-month gaming mansion in Los Angeles, put a bunch of gamers in there, and let them make content about their life because in a way, it’s the same as our business. What matters is that we have captured the young people. But they think that that’s possible and that’s amazing. That kind of younger guy, Josh, had gone to Stuyvesant with Zack, my co-founder, and they had ... A New York City high school. Overtime | 10,433 followers on LinkedIn | Overtime is a sports network for the next generation of fans. For a long time they clearly weren’t. Besides creating new series, Overtime plans to use its new investment on rising coverage areas like women's basketball, e-sports (Overtime has its own professional Fortnite team), sneakers, and soccer. Second is like, “I need to have an app where people go.” I started an Instagram account as a way to promote the app, and the Instagram account had massive engagement, blew up and built our whole community, and I thought, “That’s way more valuable than trying to support ...”. You are building a media business that is meant to be, again, distributed on a bunch of platforms. “Overtime team provided great solutions & proposals and helped us with various tasks and challenges.

You worked at a gaming company called OMGPOP, which you sold for a bunch of money to Zynga. Yes. There’s a whole segment of people who love Overtime only for what goes on in the comments. Overtime plans to use the investment to develop new shows and build out its e-commerce and brand-sponsorship businesses. ", He added: "We weren't trying to go head-to-head with a major sports network. Will you tell people what you think it is? We have various people who publish for us and they see it and they’re like, “Wow, that’s an incredible play,” and it’s on the internet in one second. So whether it’s The Real World or another analogy, most places, when someone is a star or a YouTube vlogger, there’s a direct relationship with money at some point. So if you sent me an amazing dunk and said, “You should post this.” I most likely would say, “Nobody knows who you are.” It’s not about the highlight, it’s about the ongoing story. In this keynote presentation, Porter also reveals Overtime's strategy to capture the imaginations of Gen Z. You don’t cover, you cover high school athletes, star athletes. Overtime started in 2015 with a slick app that let people easily capture and edit footage from sports games, particularly high-school basketball, and export the highlights around the internet. So we’re in this world where there’s lots of like, “We can’t build media companies on the back of Facebook or Google anymore, it’s too fraught.” You build on someone else’s platform, you can’t control it. I did some stuff.” You know? “I’ve been a guest columnist for Recode.”. Some of these formats feel similar to efforts by Turner's Bleacher Report, which excels at engaging fans on social media with sports-meets-culture content. Peter Kafka: Now I’m going to formally start the show. Uncovering and explaining how our digital world is changing — and changing us. I cared about one of the characters in the game because it was my son. Yeah. 3 slash ... this is probably your fourth or fifth, I think, actually. I was the head of digital. “We have a website so we can have an email address.”. Well, they didn’t see us with our 2,000 followers, they saw it elsewhere, but that was a value transaction and in return that’s built us millions and millions of followers. It’s anywhere from eight to 22 minutes.

So now we don’t need to do that. It has commercial breaks. Ezra is not listening. The kids in the game were like, “I didn’t really do anything epic in that game.” The parents didn’t want to watch it, and then I would have one video of Zion Williamson and it would do more views than all 100 schools combined. newsletter, Facebook glitch blocks certain political ads, raising new questions about transparency. The fact is that you could drop me in front of two of the best teams in the world and if I don’t know anyone on that team, I would rather watch my 6-year-old’s soccer game because at least I know him and I love him and I want to see him play. Did you ever consider, “Hey, maybe we shouldn’t raise a ton of money right away because that is going to force us to get to a valuation that is very high.

I watched a TV show, and it’s on Spectrum cable and it’s on a Samsung TV.

I could get into food and I could tell you, “Peter, I have a brownie recipe.” And you’re like, “Why now? Overtime still has its app, but its bigger focus is on its shows. Exactly. There’s no gotchas, there’s nothing on there, and as a result, somebody like Mac McClung who might have started with 20 or 30,000 followers, by the time he got to college, he had three quarters of a million followers. You’re ribbing me. as well as other partner offers and accept our, initially built off highlights of high-school sports, Barstool Sports is launching a 'premium service,' and Stoolies are already mocking it as 'officially dead'. We use tech, new platforms, and new formats to drive more than 1 billion video views each month. Which used to be a crazy number, is now standard. We covered Trae Young, who’s on the Atlanta Hawks, who’s having a Rookie of the Year season. I come back to the idea of community and I come back to this emotional feeling of what it means to be a young person and participate and see people like you and think you might be on Overtime. That gets me excited and out of bed every single day. I watch my fill-in-the-blank friend/nephew/niece/child scroll through Instagram. We made it, in the words of my children, lit, and we own that audience segment. With Overtime, we are trying to build the biggest global sports network in the world. These types of videos let athletes show their personalities, Porter said. Everything’s cheaper. He mentioned light game shows like "Lie Detector," in which Overtime puts athletes through a fun lie-detector test; and "Overtime Challenge," in which emerging athletes compete against a host in different types of challenges, from 3-point shots to silly ones like pong using grapes and Welch's grape soda (sponsored, of course). You’ve built a couple successful ones, at least one that didn’t work. I did not.

So, I’ve always been ... obviously, I ran a gaming site. “Oh, they killed off my favorite character.”.

"We'd crossed a threshold of relevance," Porter said.

Overtime has a team of 50, up from a dozen a year ago. Yes, that’s a good question, and he’s a tremendously smart individual. Yeah, a kid, community college student, 22, 23, 17. Yes, I watch some of those, they’re great. I wrote about this, I think about a year ago, when you raised your first round. It was the best. You went to work for William Morris Endeavor and did digital stuff for a bunch of years.

You can listen to Recode Media wherever you get your podcasts — including Apple Podcasts, Spotify, Google Podcasts, Pocket Casts, and Overcast.

Until we get to that point, we will start doing tournaments and events and other kinds of sports IP that we can create and own globally. Yeah, he’s at Georgetown, playing for Patrick Ewing. What is different about building a successful or hopefully successful startup/app, digital startup company in 2019 than ... when did you do OMGPOP? If Ben Stiller wanted to make a webisode or something, they would work with him, but the real business was in representing Ben Stiller when he got paid $15 million or $20 million a movie. Bigger than Wimbledon, bigger than almost every other sport.

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