In the film, we follow a CGI cat as it is tempted to creep through a spooky house by a mysterious ball of yarn. The video, which runs just over four minutes long, is characterized as the "world's first horror movie for cats." The Canadian company Temptations Cat Treats launched a fantastic initiative to bring attention to its brand and boost sales right before Halloween. HEAD OF STRATEGY: Milla McPhee CHIEF CREATIVE OFFICER: Rick Brim ACCOUNT DIRECTOR: Sarah Cornish Temptations, a brand that normally pampers cats with treats, has decided to freak them out this Halloween with a short film called Scaredy Cat. adam&eveDDB also created a series of product films to support the launch of the new Temptations Creepy Catnip flavor. Like us on Facebook to see similar stories, A power company's electrical equipment started one of the most destructive fires in California history, Inspire Brands, parent company of Arby's and Sonic, to purchase Dunkin' Brands for $11.3 billion. ), they’re also easily spooked—which is why Temptations brand catnip just debuted Scaredy Cat, a four-minute horror movie specifically made for cats. GROUP MANAGING DIRECTOR: Fiona McArthur SOCIAL MEDIA DIRECTOR: Rebecca Wilson Temptations, the pillow-shaped cat treats, have releasd Scaredy Cat to YouTube. CREATIVE TEAM: Lily Scarlett Hurst, William Blackburn The movie has a great chance to go viral. The first scene of the film, for example, was captured in a single shot, with everything in camera, including the rain. ", AGENCY Incredible stock. PRODUCTION DIRECTOR: Marcio Lovato, Gareth Owen

INTEGRATED PRODUCER: Stephen Mead HEAD OF PRODUCTION: Ben Sharpe Head of Art: Andre Maciel It’s a play on the dozens of viral videos that show cats absolutely losing their minds at the sight of a cucumber (apparently because cukes look enough like snakes to scare the furry pants off a cat). Tim Nudd is editor in chief of the Clio Awards and founding editor of Muse by Clio. COLOR GRADING: Psyctho n' Look/Marcinho.abc, MUSIC adam&eveDDB Audio Producer: Deborah Whitfield, POSTERS SOCIAL EXECUTIVE: Phoebe Wright, PRODUCTION COMPANY Created by adam&eveDDB and Zombie Studio, it's billed as the world's first horror movie for cats. ACCOUNT EXECUTIVES: Alizee Lawson, Hugo Evans The brand worked with the Waltham Petcare Science Institute to add certain sound frequencies to the film that will cats' attention. HEAD OF STRATEGY: Milla McPhee It urges visitors to watch a movie and then do this: “Try our new TEMPTATIONS™ Creepy Catnip #scaredycat”. Pet food brand Mars Temptations and agency adam&eveDDB have released a four-minute animated Halloween horror movie for cats, which was made using 400 handcrafted miniature set props and CGI cats. More than 100 people worked for 14 weeks in production, from the storyboard to the shooting day. Y’know, classic scary movie stuff.

Zombie/Blinkink  Flexible pricing. MANAGING PARTNER: Charlotte Cook Music Production Company: SIREN, SOUND Prior to joining Clio in 2018, he was creative editor at Adweek. Perhaps creators wanted to communicate one powerful message through the movie: Do not scare your cats to death! Scaredy Cat follows a lone wide-eyed feline slinking after a spectral ball of yarn as it rolls through a spooky haunted house. Sound Designer: Jon Clarke Temptations Cat Treats, with the help of Adam&Eve/DDB, is debuting the first horror film for felines, fittingly called "Scaredy Cat." Sound Studio: Factory Show full articles without "Continue Reading" button for {0} hours. Here is an adorable orange-white scaredy-cat playing for you. "If you're a cat lover, there's a good chance you've gone down the rabbit hole of internet videos of cats jumping in fear at the sight of a cucumber," said Craig Neely, vp of marketing at Mars Petcare. Temptations Made a Short Horror Film for Cats, iPhone 12 Pro Can Make You a Cinematic Genius, Says Apple Ad, Jonathan Parks on Ferris Bueller, the Scavengers Gameplay Trailer, and Getting Creative With Content, From Midnight Sky to Songbird, See This Week's Trailers and Posters, John Lewis Shows the Joyful Side of Being Stuck Home in Playful Ad, A Dog Dreams of His Old Life in Cars in Amusing Quarantine Ad, Foster's Is Selling Half-Things, Which Is All You Really Need for a Zoom Call.

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