Your customer success team may have different ways of asking customers to fill out these surveys – sending an email is a good option for mass emails or for offering coupons or other gifts for every completed survey. Reconnecting with old clients without embarrassment. Simply replace the specifics of these templates with information pertinent to your situation. 1. This email is meant for return customers or customers who have long-term contracts or subscriptions. The Four “ Keeping in Touch” Email Templates You Should Keep. Purpose — let a client know details of a business offering. The first email you send in your win-back campaign should include some sort of offer to recapture the attention of your subscribers. Mediocre Results. Why not simply do it the old way? I’ll cover the reasons why we don’t reconnect, as well as sample follow up emails to old clients. While you can't expect to keep every customer you ever had (in fact, researchers say many companies will lose up to 40 percent of their customers per year), that doesn't mean you should just stand by idly as they walk away.A letter to bring back old customers can be an effective and inexpensive way to do just that. Why should you care if your customers are engaged or not? Although getting a customer to open an email is a good start, the contents of that email will make or break whether you win them back or not. The Reminder Email (with a Twist) The reminder email is a great retention email because it encourages customers to buy again without feeling pressured. Thank your client—finish off your email with a thank you. Customers are the livelihood of a business. Many of us are concerned that a call or email “out of the blue” will come across as desperate, or too pushy, or too “salesy”. Proofread your email—few things break trust as fast as a typo. Before email marketers get tagged as a spammer, mailbox providers like Gmail, AOL, Outlook, and Yahoo! It won't – if you do it right. This post will help you avoid Justin’s mistake. You will need to know the “why” of inactivity to devise the “how” of your re-engagement strategy. Just keep sending your emails. Email Template for Providing Business, Product, or Service Information to a Client . Dear Ms. Benson, Understand why lost customers have not been sources of repeat ecommerce business. After all, 80% of people sign up to email lists to receive discounts. For starters, your ignored emails could eventually get you filed under the dreaded SPAM folder. 1. Put yourself in the shoes of your old contact for a moment. Person You Met at a Networking Event “ Keep in Touch” Email Sample. Your new email subscribers show high engagement with your brand, yet, some subscribers turn to inactive contacts after some time. After a customer buys something, you can recommend additional products to help them get the full product experience. American Apparel Find inspiration from real-world sample emails to win back old customers in our blog “How to Run an Effective Re-Engagement Campaign.” 2. Offer. Why Should You Use a Re-engagement Email Campaign. 6. 4 Reasons We Don’t Reconnect with Past Clients 1. How to create a re-engagement email campaign to win back customers; 29 re-engagement email subject lines to win back inactive email subscribers; So let’s get to work. Feel free to use any of these reconnect email samples to speak with an old contact! So if you’re looking for sample emails to win back old customers, you’ve come to the right place. Let’s face it: Sometimes, we can’t, won’t, or don’t do our best work. Send in your win-back campaign should include some sort of offer to recapture the of! Gmail, AOL, Outlook, and Yahoo yet, some subscribers turn to contacts! 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