On March 1st, Andorinha started the promotion “A Trip to Portugal, no one else can make it more possible”, which took consumers, customers and digital influencers on a trip to Portugal. In addition to three nights in Lisbon, they spent one night at a Luxury Camping on our olive grove.
Consumers could also win daily prizes worth BRL 100, BRL 150, BRL 450 and BRL 500. Each product purchased was worth a lucky number for the instant prizes and for the trip.
To participate in the promotion, which was on until April 30th, people had to buy any Andorinha product and register the receipt on the website and inform the brand products purchased. The numbers were drawn on May 5th, with the planned for June 4th to 8th.
The purpose of all this was to make the brand's positioning tangible.
We believe that origin makes the difference and that Andorinha provided some unique experiences to its guests.
Andorinha. Because olive oils are not all the same.