Again we see calming blue, this time with a high contrast white. The newspaper itself said it was “slightly tinted,” and its actual color has literally faded into history. As with the USA Today logo, this one suggests that this is a welcoming and pleasant take on the news of the day. Mash B. is the Founder & CEO of SpellBrand. The newspaper is being sold to Japanese publisher Nikkei for £844 million ($1.3 billion). Like many other newspapers, this one soothes readers with a calming blue color. The upper case letters in a font with serifs is definitely newsy and serious, while the square shape communicates a sense of tradition and straightforwardness. There are many reasons the FT stands out—its concise writing, top-notch reporting, strangely aloof worldview—but perhaps none is more significant than the unusual pink coloring of its newsprint.

He is mourning his mother's demise. This newspaper specializes in news related to the petroleum industry, which is very significant in its logo design. Years earlier, the Sporting Times had gone pink to differentiate itself from rivals. The only unorthodox part of the logo design is the flesh color, which is definitely unusual both in finance and in journalism. Business Intelligence Build consumer-grade intelligence applications, empower users with data discovery, and seamlessly push content to employees, partners, and customers in minutes. Will US voters decide the next president or will the decision wind up in the courts? Financial Times , 1996, UK, English. | DC Diary, US election 2020: how to avoid being manipulated by fake news, Scoreboard: Eddie Hearn, the world’s most powerful boxing promoter, means business. We see the black and white colors again, but this time offset by a calming sea blue that ties into the name. The name of the state along with an eye-catching red circle enclosing a gold star, which suggests excellence while also referring to the state in which the newspaper is. Addeddate 2016-11-28 21:41:36 Identifier FinancialTimes1996UKEnglish Identifier-ark ark:/13960/t9k40t306 Ocr ABBYY FineReader 11.0 (Extended OCR) Ppi 200. plus-circle Add Review. Bold lettering in all upper case letters offers a substantial feeling that is complimented by the serious black color. © 2020 - SpellBrand® Brand Identity Agency.

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It debuted the pink pages on January 2, 1893. The initials of the newspaper are enclosed in the circle in rounded, lower case letters that are friendly and inclusive. This strong image is attractive and relevant at the same time. However, a closer look reveals that there are differences—some subtle, but others very bold—that communicate important information about the publication.

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