ANDORINHA IS AWARDED

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Andorinha wins the Abras Launch of the Year award with the Creations Line

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ANDORINHA WINS AN AWARD

On November 8, 2017, the Brazilian Supermarket Association (ABRAS) held the 40th edition of the Launch of the Year award, at a lunch party at the entity's headquarters in São Paulo. The award is an initiative promoted by Revista SuperHiper in collaboration with GfK Brasil, and identifies the most innovative products in nine categories sold at large supermarket chains.

Methodology:
To be nominated to the Launch of the Year 2017 award, the product must have been launched between January and December of the previous year, and to have remained on the market. Supermarket executives from more than 300 stores vote for the best products and the best promotional campaign. The criteria evaluated by entrepreneurs include innovation, sales and better added value. The companies awarded in 2017 include: Nestlé, Heineken, Coca-Cola, P&G, BRF, Unilever, Mondelēz, BRF and Sovena.

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