IN A NEW CAMPAIGN, ANDORINHA USES A UNIQUE COMMUNICATION APPROACH TO SHOW THAT OLIVE OILS ARE NOT ALL THE SAME

The campaign stresses the importance of consumers paying attention to the list of ingredients

To make the brand stand out among so many olive oil options, Andorinha launched the “All the same?” campaign in collaboration with the communication agency Ampfy. The purpose is to make consumers aware that the origin of the ingredients is important to health and influences the final quality of the products and the environment. With sense of humor, the campaign plays with popular insights and joyfully praises the brand's features, such as production chain control, owning the world’s largest olive grove and the Portuguese origin.

The communication strategy includes films for broadcast and paid TV, digital publications on the brand's channels (Facebook, Instagram and YouTube), merchandising on Rede Globo’s Mais Você show, activities at points of sale and other activations during the year.